Partner sales for your off-plan project. Turnkey in 8 weeks.
We hire, train, and manage a team of BD and SDR on your payroll. Deploy AI agents, B2B playbook, and sales stack. We work with curated agencies — local and international — not mass-market outreach.
3 acquisition channels → one deal funnel
The goal isn't volume of contacts — it's curated agencies that actually bring the buyer. We work both locally and internationally — international networks open access to roadshows and to buyers in their home countries through local agents.
Cold-calling a database of partner agencies. SDRs sell the idea of a briefing, not the project.
Ads targeting agents on Meta and Google. The agent submits a request — an SDR qualifies it.
A senior BD reaches owners of top agencies through their personal network.
3 AI agents work the funnel 24/7
Runs WhatsApp with agencies 24/7: answers standard questions, sends project updates, keeps the agent warm between touches.
Listens to SDR calls: checks quality, dissects objections, rewrites scripts for the next touches.
Listens to manager briefings with agencies (Zoom / Google Meet recordings): scores the pitch, objection handling, sends recommendations to the trainer. Also — retraining for new projects and new objections.
The channel runs on both fronts — local ground and across borders.
SDRs and BDs work agencies in the project's market. Warm intros via the BD network, cold outreach on a vetted database, ads to agents in local channels.
If buyers come from, say, the CIS, India, or the Gulf — we reach top agencies in those markets via the BD network. They sell off-plan to their clients at home.
The team travels to the buyer's country — meetings with local agencies, project presentations, plug-in to local B2B channels. Format for launch or key sales phases.
These aren't slides. This is what the trainer opens after each briefing.
Live view of Brief Inspector from a working brokerage. Each row is an agency briefing. Each score is what the AI heard and compared against the B2B playbook.
The trainer clicks a row — the transcript opens, AI annotations, a calibration recommendation, and the playbook block the manager missed.
The team is your partner sales department, not contractors
In 8 weeks you have BD + SDR on your payroll who know how to work with agencies. We hire, train, and manage them — during build and beyond. We help calibrate rates against the market. You own them.
- — Bring in agencies through warm intros
- — Maintain relationships with top-agency owners — local and international
- — Do not run cold outreach
- — Cold-call a curated database of agencies
- — Sell the idea of a briefing, not the project
- — Goal: fill your managers' calendars
From day one, the BD and frontline team are on your payroll. By the end of build, CRM is configured, the B2B playbook is written, the agency database is assembled, partner agreements are signed. All of it works for your sales every day — we keep deploying growth.
On top of BD and frontline, in “full department” mode we hire and train a Sales Director. They become part of your team as department lead. We pick the right mode for your project on discovery.
Ready operations core: 4 people + AI stack.
We don’t build infrastructure from scratch for every project — we deploy what’s already assembled and proven on our own projects. That’s how we stand up a working sales department in 8 weeks.
- — Coordinates the team
- — KPIs: sales velocity, broker activation, conversion, NPS
- — Weekly review with you
- — Recruits and trains SDRs and BDs
- — Employee onboarding — 14 days to production
- — Onboarding of recruited brokers — 30 days
- — Meta and Google ads targeting agents
- — Budgets, creatives, A/B testing
- — Optimises cost per agency meeting
- — Creatives for agent-facing ads
- — Sales kit and decks for briefings
- — Print and digital B2B materials
- — Sofia · 24/7 follow-up
- — Call Inspector · SDR call review
- — Brief Inspector · briefing review
Your involvement — minimal
- — Strategic decisions, pricing, budgets
- — Weekly review with our PM
- — You own the project from your side
- — Run agency briefings from the B2B playbook
- — Do not source leads
- — Our SDRs fill the calendar
What we take on
Clear zones — no overlap
8 weeks of build. Then sales and growth.
Retainer + percentage of closed deals
No separate setup fee. Specifics on discovery, depending on scope and project.
Minimum engagement — 6 months.
8 weeks of build + calibration. BD and SDR recruiting, training, agency database, CRM setup, AI training, B2B playbook.
PM, trainer, traffic manager, AI stack, team support. Steady-state. Plus percentage of deals closed through the channel.
Common questions
How is this different from a regular partner manager on staff?
A single in-house partner manager is one acquisition channel — their personal network. Channel is three parallel channels, built as a system:
- — Cold-calling the database of partner agencies (SDR channel)
- — Agent-facing ads through Meta and Google (traffic manager)
- — Warm intros through the senior BD’s network
Plus AI stack for follow-up and conversation audit. Plus B2B playbook that runs the briefings. Plus CRM configured for a B2B funnel.
By the end of 8 weeks — not one partner manager, but a partner sales department.
We already have an agency network — will you poach them?
Your existing network stays yours. On discovery you hand us a list of your agencies — that’s the protected list our SDRs / BDs don’t touch.
Procedure:
- — Before every touch, our Sofia checks against the protected list
- — On a match — the touch is cancelled, the lead is handed to your partner manager
- — If your agent reaches us through our ads — attribution goes to you, we don’t claim commission
Zones don’t overlap mechanically, not on a handshake.
Will SDRs sell our project to agents?
No. SDRs sell the idea of a briefing — they book a meeting with your manager. The manager sells the project at the briefing from the B2B playbook. Different skills, different people.
What about our current sales team?
Three scenarios, decided on discovery:
- — Integrate. The team is strong, just needs an update on the B2B playbook and tooling. Our trainer runs onboarding.
- — Reinforce. Missing SDR channel or senior BD — we hire the missing roles, level up the existing ones.
- — Partial replacement. If changes are objectively needed — done by your hand. We recommend, you decide.
By the end of 8 weeks — a working mix of yours and new hires, reporting to you.
How many agencies will you realistically bring in over 6 months?
Depends on project GDV, sales cycle, and commission model. Order of magnitude:
- — Month 1: 50–100+ agency briefings
- — Month 3: active pool — at least 10–15% of briefed agencies (brought at least one lead)
- — Months 4–6: reaching the agreed sales volume — numbers fixed in KPIs on discovery
If results are weak 3 months in, can we exit?
6 months is the minimum to hit target KPIs. KPIs are fixed on discovery before signing.
At month 3 of operations (month 5 from start) — checkpoint:
- — On target → we continue
- — Close → we adjust the model and push through
- — Not working → we part ways; the final month is spent handing over the team and assets, no penalties
KPIs locked before signing — that’s the insurance against a commitment with no exit. If we don’t believe the target — we don’t sign.
How much does it cost?
Contract structure:
- — Retainer in two modes:
- Months 1–3 (build) — BD and SDR recruiting, agency database, CRM setup, AI training, B2B playbook
- Months 4+ (operations) — PM, trainer, traffic manager, AI stack, team support
- — Fixed percentage of deals closed through the channel
Exact figures and percentage are calculated on discovery after reviewing project economics: GDV, sales cycle, unit type, market maturity. Full breakdown — before signing.
Minimum contract — 6 months.
B2B marketing and agency commissions — how are they funded?
At launch — yes, your funding is needed for B2B marketing (agent-facing ads, events, merch). Until the first deals close through the channel, variables come from your budget. Cap is set on discovery.
From the first closed deals, the marketing fund kicks in: a fixed percentage of every deal goes into the fund. It then funds B2B marketing, agency commissions, and team bonuses.
Once we reach the agreed velocity — the fund covers the variables.
Can we work on a sales-percentage-only basis?
No. Build is real team cost: BD and SDR recruiting, training, agency database, CRM setup, AI training, B2B playbook. None of it depends on how many deals close in the first months.
On top of that, by the time we come in, some project parameters are already fixed — pricing, product mix, design, time-to-market, terms for agencies. They directly affect sales velocity but are controlled by you, not us. A pure % would push that risk fully onto us, which is wrong.
The retainer covers actual costs, the % aligns motivation on outcomes. The hybrid model covers both sides.
What stays with us after the contract?
The team (BD + SDR) is on your payroll — it stays. CRM, B2B playbook, agency database, partner agreements, creatives — yours. AI agents are our IP. After the contract they run on subscription at $3.5k/mo or a one-time buyout for $50k (= 14 months of subscription). You can opt out — the sales department runs without AI, just slower.
What about our existing CRM?
Two options, decided on discovery:
- — Integrate with your CRM: Kommo, HubSpot, Bitrix24, Salesforce, Pipedrive. Full history is preserved — leads, deals, conversations. AI agents learn from your historical data.
- — Fresh stack as part of build: if the current CRM doesn’t fit the scale or the data is dirty. Migration of historical leads is on us.
Decided based on data state, team preference, and compliance requirements.
Does your project fit Channel?
45 minutes. Share the numbers — we’ll say what sales velocity is achievable, what KPIs we’ll commit to, and whether it’s worth going further.